If it’s not a “HELL YES!,” that’s a know.
Right-fit messaging attracts the right clients and repels the wrong ones.
Here is your permission to be yourself—and go with your gut.
Caring is Declaring
You started your business to make a meaningful impact in this world.
In wanting to help as many people as possible, you don’t want to turn anybody off.
But, the reality is, you and your product or service aren’t for everyone. Isn’t it kinder to be upfront with potential clients?
And, the way you build your business doesn't have to look like anyone else’s. Generally speaking, almost any marketing tactic has potential to work for you. But if you don’t want to put in the work required to execute, or it isn’t necessary given your business model and objectives, why do it?
If you’ve wasted any time—yours or someone else’s—trying to fit into the marketplace or doing something when your heart wasn’t in it, you’ve come to the right place.
You can always make more money, but you can never get more time.
Struggling business owners spend time to save money; successful business owners spend money to save time.
It’s time to hire a conversion copywriter like me if:
You’re trying to figure out how to write copy that doesn’t sound “sales-y” but still gets your prospects to take action.
You’ve spent too much money and countless hours trying to market your business only to attract wrong-fit clients… or none at all.
You’re good at everything it takes to run a business… except sales and marketing.
You’re looking for someone to keep it real and really focus on results.
Copywriting Services
Let’s find the words that do the work for you.
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You need a Key Messaging Guide so that you can consistently speak the language of your ideal client in your communications.
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You need a Copy Audit so that you can learn applicable conversion copywriting frameworks and get actionable ideas for how to improve it.
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You need a custom Done For You Copywriting package so that you can free up time to work on other aspects of your business.
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You need a Copy Roadmap so that you understand the strategic copy requirements to successfully launch.
Is Katie Serda the “write” fit for you?
If there’s one thing I know, it’s how much I don’t know and have yet to learn. That makes me a “Questioner” as far as writer Gretchen Rubin’s Four Tendencies personality framework is concerned.
“Questioners question all expectations.” I like to look at things from all angles. Professionally, I’ve done this by moving seats around the [marketing] table: from Account Manager, to Analyst, to Client, to Copywriter and Business Owner. This makes me a well-rounded writer and strategic business partner.
If you want someone who wants to understand what it’s like to walk in your shoes—and walk beside you—we could be a “write” fit.